BFM is Malaysia’s leading business station which started in 2008. Key areas of content are business, CEO business conversations, capital markets, ESG, property, personal finance, current affairs, politics, entrepreneurship, leadership, personal development, SME news, technology, health, education, environment, music, culture, movies, sports… we have 49 shows a week.
As we are a content provider, our following is quite engaged and meaningful. We started with radio shows and catch up radio podcasts to on-ground events ranging from 30 pax to 500pax (entrepreneur/health/CEO forums/women focused/business networking/personal finance) social media posts (strongest platforms at the moment are Twitter and TikTok followed by Instagram and Meta). Our community consists of key opinion leaders in business, politics, health, subject matter experts in many fields, PMEBs, mass affluent, business owners.
We have always known that nurturing our database is critical for us to remain relevant so we must focus on segmenting, growing, and engaging uniquely. This might sound more daunting then it actually is due to the fact we have not thought about it deeply. If you have not given up please find information on the role below:
POSITION
Your main responsibility will be to foster engagement, build, cultivate positive relationships, and ensure a positive experience for all community members. You will work closely with various internal teams to strategize, implement, and maintain community initiatives, programs, and events.
RESPONSIBILITIES
- To grow and maintain BFM’s community which consists of several sources i.e radio listeners, radio guests ( subject matter experts, contributors to our content), digital followers (social media/website/app/database), BFM event attendees, BFM advertisers.
- Develop a strategic plan for community building. Build and engage the wider BFM community across platforms and leverage our core constituencies to greater effect.
- Proactively engage with community members to foster a sense of belonging and encourage participation in events and discussions.
- Monitor community channels, including forums, social media platforms, and dedicated event communication channels, to respond promptly and effectively to user queries and comments.
- Curate event content and speakers, ensuring it aligns with community interests and addresses their needs and interests.
- Develop promotion strategies, including social media campaigns, email marketing, and community outreach, to attract community participation.
- Relationship Building with key influencers, potential partners and communities to enhance community offerings and foster collaboration opportunities.
- Collaborate with cross-functional teams, including sales, editorial and digital, to ensure the communities interests are considered and aligned with company objectives.
- Collect and analyze community feedback and sentiment to provide insights to improve community experiences and inform future strategies.
- Content Creation and Curation. Create engaging content, such as events, digital posts, newsletters, and social media updates, to promote upcoming events, share highlights, and provide valuable resources to the community.
- Curate user-generated content, showcasing community members
- Proactively identify trends, topics, and user insights within the community to inform strategic initiatives and decision-making processes.
REQUIREMENTS
- Degree in business, marketing, media, communications or its equivalent
- 2 years of experience in community management, customer relationship management, business development, social media or related professional area